How does the Instagram community work?

The Instagram community works first of all through contagious creativity. Successful Instagrammers play an important role in this. They form the group of influencers who significantly influence other users with their posts on Instagram. Instagram is also much less complex in its focus on photos and videos than other platforms. The social interaction possibilities also focus on following other users and liking and commenting on posts in contrast to the other social networks, however, they are much faster, more frequent and more positive.

The real-time effect

Instagram Live is a standalone format of the Instagram app, where real-time recording is recorded and played back within the Instagram story. The videos can have a maximum length of 60 minutes. Users are informed by push messages when a subscribed channel starts a live stream — provided that the notification function is activated.

Events, webinars, discussions, Q&As or new products: All of this can be done digitally via Instagram Live and shared with the target group. For companies, the format offers the opportunity to respond directly to feedback and questions from the audience and to exchange ideas. On the one hand, this intensifies customer loyalty and, on the other hand, provides valuable feedback directly from the target group.

Systematic follower building via social interaction

In addition to addressing your customers and prospects via your own websites and social media channels, the next step towards sustainable follower building on Instagram is targeted and continuous interaction with the community.

1. Connect with others

Instagram is one big party where many people meet who consciously notice each other for the first time or have only crossed paths without greetings so far. And of course, as it is at a party, you don’t want to be the person standing in the corner and nobody talks to, so it’s a lot about connecting. And that’s how it works at the big virtual Instagram party: The challenge is to find similarities and exciting topics that break the ice in the other person and make them interested in more.

2. Engage on your profile

• Ask a question after your posts, such as: Do you like my new post? What more do you want to see in my content? Or precede a text in which you let a part of your emotional world run free. Are you having a bad day? Then let your community participate in it and maybe one or the other will feel addressed and connected to you because they feel the same way that day. This increases your authenticity and popularity and stimulates interaction from your followers.

   

• Make use of the popular tactics of call-to-action. Ask your followers to take a closer look at your link in the bio or add a link to your post or story with more information. This makes your interaction more sustainable.

   

• Take your followers’ comments seriously and respond to them all if possible. Don’t use copy-paste answers, because they’ll quickly ask themselves why they bother answering your question if you’re obviously not really interested in the answer. He’ll become a permanent member of your community when they’re understood and flattered with your answer.

   

• When you upload content, you can increase the engagement of your followers by always specifying where your picture was taken. Add this location to your photo card, because geotagging an image results in a 79% higher engagement rate on Instagram, providing a great way to generate new users. Also, post a picture with faces more often, because they get around 38 percent more likes and stick in your memory.

3. Collaborates with other Instagrammers

Gaining followers is exhausting and time-consuming. Of course, the question arises whether it wouldn’t be easier to just buy a few of them. But if you’re thinking about that, think of what we’re trying to tell you about here: Building a community on Instagram thrives on interaction. But fake profiles don’t like your pictures, they don’t share your content, and they don’t post comments under your posted images. Therefore, connect better with other Instagrammers and interact not only past each other, but with each other. So-called “collabs” offer a very good opportunity on Instagram to build a community with the help of other Instagrammers. You exchange pictures with each other via a direct message, edit them and then upload them to the Instagrammer in your profile with a tag. In this way, both can benefit from the other’s respective number of followers.

4. Take part in Instameets 

If you don’t want to send pictures back and forth, but want to expand your social network not only in your virtual life but also in reality, then Instameets are just the thing for you. These meetings are about taking pictures together and sharing pictures on Instagram. You’ll meet new people, get some good new photography tips, share a hashtag with other Instagrammers, and have something to tell your followers. You might even meet one or the other Instagrammer who inspires you over and over again or who you’ve wanted to ask for his secret recipe for his many followers for a long time.

Hopefully, we were able to give you a boost with our tips. If you doubt a bit, remember: Instagram is not one of the most popular social networks for nothing, because the name still says it all here. You can rely on the help of other Instagrammers when you’re trying to build a community, and if you keep in touch with your followers in the same way as your real-life friendships, that friendliness and authenticity will soon pay off.

More interaction. The most important facts: 

• There are numerous options for how you can get active on Instagram. Take turns using all the features that Instagram makes available to you.
• So not only give likes & comments, but also increase interactions with story features that save or share posts.
• Be sure to use the direct messages. The more personal the better.
• Use the different ways Instagram makes available to you to stay in touch with users in different ways.

To-do

Interactions, interactions, interactions 

Like & comment on 5-10 posts every day from users you don’t follow, but which fit into your target audience.

We want to see your results. Write it in the comments 🙂