#1: INTERACT WITH AS MANY ACCOUNTS AS POSSIBLE

Many make the mistake of putting a new post online and then thinking that would be enough. But you can massively increase your reach if you:

✨ interact with your followers’ posts for at least 30 minutes to 1 hour on Instagram right after posting

✨ interact with posts from accounts you don’t know yet and that appear in your niche’s hashtags

✨ directly answer all comments that come to your post

Quick tip: Schedule a fixed time per day for your interaction on Instagram. 30-60 minutes is enough! Use this time to interact with your community and third-party accounts from your niche.

Create and use viral content

• Viral content is posts that engage far above the usual engagement rate of your posts. To create such high-reach posts, follow these six tips:
• Stimulate users to look at your post for longer. For example, images that contain graphic content and text will be viewed longer because it needs to be read first. You can achieve the same effect with unusual or particularly beautiful pictures.
• Challenge interaction with your post by taking up a critical topic or a topic that is particularly relevant to your target audience. If it is appropriate to discuss it, viewers are more likely to leave comments.
• Create emotionality by writing posts on a topic that affects and moves either you or your followers personally. Your followers get to know you on a deeper level, build trust and build an emotional bond, which encourages them to engage more with you and your content.
• Ask your readers questions, and ask them the right ones. This means asking questions that really interest you and your followers fit your post. Make sure that the question is clear and that the question does not require a long answer.
• Interact with your readers by appreciating their comments. This appreciation can take the form of your own comments (i.e. replies) or by liking the comments made by the commentators.
• Make sure you have a consistent feed if you want to gain more followers. Since viral posts are shared more often, new people will also end up on your profile. A feed whose posts fit together and give a pleasant overall picture will be followed by more people than a mixed, unconceptual feed.

#2 Offering added value

There’s so much you can post, if the quality isn’t right, the effect will be minimal.

Quality primarily means that your social media marketing has added value for recipients. This added value doesn’t have to be as sober as the word sounds. It may also consist of contributions:

• spread good vibes
• entertained
• make you laugh
• open up new perspectives

#3 Engage with your target audience and the followers of your competition

One of the best ways to attract and attract more followers on Instagram is to track down your closest competitors’ Instagram accounts and connect with their audience. These people have already shown some interest in the products you offer because they follow your competitor’s account. How can you now effectively win over your target group and the followers of your competition? The best way is through interacting with them. There are various ways to get in touch with Instagram users.

The more work you invest, the more followers and repeated engagement you’ll generate.

Conclusion

Keep yourself up to date. What is trending right now? Are there current challenges on Instagram? Then use this: join in and increase your reach. When you focus on engagement, not just followers, Instagram can be a great home for your products and brand that can become a solid source of income for your e-commerce business.Try to leave a spark anywhere and it’ll eventually turn into a fire. #thatsthemagic

Todo: 

• Think about when you can follow on Instagram to get more followers?
• Start interacting with your potential audience, collaborating with other creatives, and creating viral posts.
• What is trending right now? Are there current challenges on Instagram? Take a look around and get to know the platform better.
• Think about 2-3 questions in advance that you can ask your readers. This means asking questions that really interest you and your followers fit your post.

Now you’re in demand! Which approaches work best for you? Leave us a comment. We’re looking forward to your thoughts on this 😊