COMMITMENT IS NOT A ONE-WAY STREET. There is not one 100% perfect guide that really applies to everyone. There is a guide that will guide you on the right path. Instagram also has a “motto” in the top priority... everything is a constant give and take. To get as much engagement as possible, it's not only necessary to have beautiful images, but interaction with your target group is also important. In today's challenge, we'll show you how to increase your engagement on Instagram.
Increase your interactions on Instagram by 24.9% with high-quality carousel posts
Create carousel posts. They’re often easier and faster to implement than videos, and they get you much more attention on Instagram than simple picture posts. This works very well with the graphics mentioned above, but also with a small series of pictures.
According to a study by the social media analysis tool quintly, carousel posts on Instagram get significantly more attention than pictures. More specifically, carousel posts increase interactions (likes & comments) by 24.9 percent compared to individual images.
No wonder, because carousel posts get more engagement almost automatically because Instagrammers spend more time with your post. Since the algorithm of course evaluates this positively, carousel posts are more likely to end up on the explore page (“discover” page) and increase the chance that your post will go viral.
Tip: You don’t need expensive graphics tools to create graphics for your carousel post. You can use Canva completely free of charge and create professional graphics.
2. Share 3 stories per day
For more feedback, you can post the following stories:
– Personal
– lifestyle
– content
Everything that concerns you at the moment.
E.g. share a tweet post in the story and wait and respond to the reaction of your followers.
Share small instructions & how-tos
e.g. What works well for you. Don’t forget your CTA, as that leads to more stories and more interactions.
Real Life Stories:
Fann easy to tell. #Realtalk. For example “Why you are motivated to work for your business & dreams every day”
Real Life Stories and Real Talk Stories ensure a lot of engagement.
Allow Fails & Criminals.
If you also record Instagram Stories and promise yourself in the process, then do not record again. When you make a promise, you make a promise. No worry. Even if your smoothie falls out of your hand and looks like a bomb has just exploded. Then post this. If you are tired tomorrow, post this. If you have a pimple on your nose. Post that. 🙂
What do we want to tell you: The more authentically you post, the more you show that …
you have mistakes too
you’re not perfect
you also have slip of the tongue
So your followers can identify with you and most likely answers with laughing smilies. Most of the time they also write: You are sympathetic that you left the post like that and did not re-record it.
3. Do more Q&A sessions
Your story views are about 25-30% better if you have an active Q&A session and you answer questions from your followers.
The background is: people keep coming back to your account and want to see what you’ve answered to the questions, etc. People find that super exciting and that in turn leads to more engagement.
Our tip: keep your Q&A within limits and do a Q&A every two days. Prepare yourself well. To do this, create different templates via Canva, e.g. via:
– Morning coffee chat Q&A
– About you Q&A
– Life Hacks Q&A
Bring in variations and question whether your question stickers make sense.
To do:
Like & comment every day 5-10 posts from users that you don’t follow, but which fit your target group.
Make posts with the help of Canva Carousel
Create templates for your next Q&A sessions.
Do two Q&A sessions this week
Post your results and questions about this in the comments.