Posting pictures to Instagram is not difficult. Here's a photo of your coffee-to-go, there's a picture of the pretty rose bush from the neighbor's garden. What is much more difficult, however, is finding the right content for your own Instagram account. If you want to be successful on Instagram, you need a specific topic that is always reflected in your posts. Well-known influencers in particular will use thematic worlds like this because they appeal to a broad crowd. We've put together a few ideas on theme worlds for your Instagram channel that you can use to orientate yourself.
Let yourself be inspired, we’ve brought you 5 large theme worlds that could give you ideas on what to post.
1. FOOD
Are you a foodie? Awesome! You can easily add this to your Instagram account. But that doesn’t mean you post breakfast every day and your Instagram account is going through the roof. Get creative and post your own recipes. Do you have a vegetarian or vegan diet? For example, report on what is easy for you and where the difficulties are with the type of diet.
#Location: in your own kitchen, on the way to work, on vacation…
#Design: decoration on the dining table, creative design of dishes..
#Inhalt: Food images, food videos, food sayings, food recipes..
2. FITNESS
Are you a sports fan and do sports regularly? Post about it. You can take part in a challenge or show your followers your athletic progress. And the best thing about it: You can also find like-minded people with whom you can exchange ideas. After all, social media is about communicating with other people.
#Location: Home fitness, gym, yoga on vacation…
#Design: Sports professional, coach, just-me doing sports…
#Inhalt: Fitness pictures, workout explainer videos, exercise instructions.
3. TRAVEL & LIFESTYE
Turn your Instagram channel into a travel blog. Especially when travelling, you discover so much new things to report on. You’ll find the most beautiful places to photograph on your travels. The images on Instagram not only inspire your followers for their next trip, but also bring back the most wonderful memories when you scroll through your account.
#Location: Home, Cities, Holidays, Regional vs. Worldwide
#Design: stage the lifestyle around you (fashion, sport…) or focus on objects (landscapes, real estate…)
#Inhalt: Fashion, fitness, travel, nutrition…
4. BEAUTY
A beauty blog can be more than photographing your make-up every day. Do you have great tips and tricks on the topic of beauty? Share them with the Instagram world! Write short reviews about new products, show tutorials or inspire others with your make-up. There are no limits to your creativity.
#Location: Studio…
#Design: product promotion,
#Inhalt: Tutorials, Behind the Scene, Tips & Tricks
5. BUSINESS
The number rule also applies to companies on Insta: Show emotions, personality and looseness. Basically work with “good vibes”, which pay off. And remember, sharing is caring — even on Insta. ☺
#Location: Home office, events, team meeting
#Design: Stage your workflow or focus on collaboration with your team
#Inhalt: Successes of your partners, behind the scene, business hacks
THE RIGHT CONTENT FOR YOU
No matter what topic you choose, it’s important that you find a topic that really interests you and that you enjoy. After all, you want to convince your subscribers to your content. That’s bad if you don’t like it yourself. Once you’ve found the right theme world for you, posting is much easier. At the same time, it’ll be easier for you to earn money with Instagram if you know exactly which products fit your channel and which don’t. Add your own personal touch. This will spark the interest of your followers and stand out from the 08/15 content.
An example:
THE THEME WORLDS OF STAR HOTELS INSTAGRAM CHANNEL
In order to convey the topic of “real stars”, the channel repeats the following three thematic worlds on pictorial content:
- #sternemoment: Emotional moments guests experience in a star hotel, for example with a celebrity at the bar, in a king-size bed, weddings
- #sternetipp: Special areas in the hotel or star-specific equipment that is visually appealing and/or where it is particularly worthwhile to take selfies, e.g. the new spa area, the balcony with lake view, roof terrace, etc.
- #sternehotel: Great star hotels with style, such as the castle hotel next to the lake, the mountain hotel or even very special star hotels
Other content sources for you:
CONCLUSION
☑ Choose a topic/unit for your account and image motifs
☑ Create photos that easily pick up on the topic
☑ Continuing the consistent theme and visual style
☑ Social media planning for a month in advance can help you keep a steady pace and stay close to the topic.
By focusing on topics, your Instagram automatically receives a uniform profile and feed. The community clearly recognizes what you stand for and, in the best case, makes things in common with them. So, try yourself out a bit and find the right #Content for your Instagram account.
To-Do
It’s your turn now.
Which theme world is yours? Write down ideas about location, design and content and fill out your list of topics.
Post and comment on your results here. We look forward to exchanging ideas.