Every Instagram user knows the problem, but most likely those who use Instagram for their business. You can only use one link in the Instagram bio. But what do you do if you want to place more than one link there? Links in posts are not clickable and the swip-up feature in the Instagram story only works from 10,000 followers.
That’s why the link in the bio is often the only way to get your fans to your website, online store, online calendar, or sign up for a Zoom meeting. Setting up your WIN profile page offers a solution for this. In this challenge, you will learn which simple steps you can use to link your links and the benefits of using them.
Watch our video on System4win. And go on!
5 WAYS YOU CAN USE LINKS IN YOUR INSTAGRAM BIO
1. Lead your followers to a specific subpage
The most common use of links on Instagram is to direct visitors to their own website. Depending on what your goal is, you don’t necessarily have to direct your followers to the homepage of your website, but can set a specific goal directly. For example, you can insert a direct link to the Clean9 page, an individual System4win landing page, or the link to your web business card. So before you add a link to your homepage/homepage, check again to see if there might be a much more exciting page that’s even more relevant to your target audience on Instagram.
2. Forever has launched a new product and you want to promote it?
Similar to the previous section, you can make the most of your link in the bio, for example, to promote a new product that has just hit the market. To do this, store the subpage of your end customer shop where the latest product can be found. Maybe you even use an action page from the S4W (especially for Instagram users)? Perfect! Your potential customers don’t have to click through your entire shop — this will improve your sales opportunities.
3. Link to your blog/landing page/shop
You’ve surely seen many an Instagram post that ends with the words “link in organic” in the image description? In many cases, the post then directs you to a specific blog article, landing page, or shop that a company has published. It’s a really simple tactic to drive traffic to your blog and valuable content, such as e-books, guides, or case studies.
4. Send your followers to your YouTube channel
Another great way to use your link in the bio is to send your followers to your YouTube channel. Video content is becoming more engaging and effective. Research shows that 92% of marketers say video is an important part of the marketing strategy. So how about a short, attention-grabbing video about your company instead of directing your followers to the website?
5. Invite your followers to participate in sweepstakes or other challenges
People love to play, but most importantly, they love winning! It’s critical these days to find new ways to grab your followers’ attention with relevant and interactive content that brings you valuable leads. Competitions are a simple and effective way to drive great marketing results.
For example, the link in the Instagram bio could lead to a landing page specifically for this purpose. From increasing the visibility of your brand, building a dedicated community to creating truly engaging content, running competitions and sweepstakes offers many benefits.
CONCLUSION
The Instagram bio is a significant place to generate interest for your brand — your external link plays a major role in this. If you make good use of the link in the bio, it will help you increase your website traffic, increase your engagement, and even improve your sales. It is not mandatory and sometimes even advisable to link to the homepage of your website. There are so many ways to use the link — so don’t hesitate to get a little creative!