[Textlektion] The role of Instagram as a marketing channel is becoming more and more important. That is why we would like to give you an overview of the most important Instagram KPIs in this last challenge article. We try to add to the list continuously. Anyone who is on Instagram professionally has to deal with the network's key figures sooner or later. In today's challenge you will get an overview of all relevant Instagram KPIs including a small definition.
[Textlektion] The extraordinary thing about Instagram is its lively, multicultural and mostly appreciative community. In today's challenge, you'll learn how this community works, what the most important rules of the community are and how to build your own community sustainably.
[Textlektion] Instagram has redesigned its explore page. The platform now shows more specifically which content, profiles and hashtags we might like. But how do you get on the site with your brand? Instagram Explore is designed to help private profiles and companies generate new followers with little effort. The site suggests what other content we might like based on our personal interests. This includes new photos, videos, products, hashtags and now also stories. In today's challenge, we'll explain everything you need to know about Instagram Explore and algorithm.
[Textlektion] More and more companies, but also private individuals, are using social media accounts to reach people who have a similar tick. For companies in particular, networking with the right target group is paramount, because that's how you can target your products or services in a targeted way. But how exactly does that work with growth on Instagram? Since large profiles in particular benefit well from the platform, it's no wonder that it's all about one thing: growth, growth, growth. And that's exactly what today's challenge is all about.
[Textlektion] A good social media CTA can work wonders — attract more readers to your content, generate sales, and drive more leads and conversions.What convinced you recently to sign up for a free trial month or download a guide? Can you remember that? That was an effective call to action or call to action (CTA). In today's challenge, you'll find tips for creating effective calls to action.
[Textlektion] COMMITMENT IS NOT A ONE-WAY STREET. There is not one 100% perfect guide that really applies to everyone. There is a guide that will guide you on the right path. Instagram also has a “motto” in the top priority... everything is a constant give and take. To get as much engagement as possible, it's not only necessary to have beautiful images, but interaction with your target group is also important. In today's challenge, we'll show you how to increase your engagement on Instagram.
[Textlektion] Do you use Instagram as a business? Then sooner or later, you'll deal with how you can not only increase your (organic) reach, but also attract followers from your reserve. Of course, it's all faster with ads. But you also want to do it on your own! First of all, we can say that Instagram's basic goal is to keep people on the app for as long as possible. This means that interaction on Instagram is extremely valuable for you. So write it behind your ears: interaction, interaction, interaction.
[Textlektion] Instagram can be magical when we follow accounts that inspire us. But how do we use Instagram ourselves? Are we just going to post on it or have we set up a strategy? Instagram won't work without a good content strategy, unless we're called Kim Kardashian. What I'm trying to say is that the less well-known brands you Instagram are for or the less known you are, the sooner you should think about your content mix on Instagram.
[Textlektion] Dividing your theme world like this makes it easier for you to build a clear profile that follows a certain structure. This not only allows you to add variety to your feed, but also your unmistakable style. In today's challenge, we'll give you a prime example of how you can design your Instagram with content.
[Textlektion] No matter how important images and videos are, social media marketing is only half as successful without good texts. With the right words in the right place, you can attract attention, create an emotional connection with other users, and convince them of the benefits of your products or services. However, social media texting follows its own rules. In today's challenge, you'll learn what they are and how to write social media texts that achieve the desired impact.
[Textlektion] The target group is the linchpin of every marketing strategy. Without an accurate picture of your desired customers, you're just poking in the dark and wasting your time. You can't do targeted marketing, create the right products and services, or set up a content marketing strategy. To prevent this from happening to you, today's challenge will show you strategies and ways to precisely define your target group and get to know them better. As this article progresses, we will also talk about why target group definition is also indispensable for your content marketing.
[Textlektion] You probably already have a lot of ideas in the form of photos and videos that you'd like to share or that already work great. But what do you do when you run out of ideas? How can you continuously feed your account with interesting and relevant contributions without talking about your product or service all the time? In today's challenge, we'll show you 10 ideas to orient yourself on the next time you sit on your editorial plan.
[Textlektion] Posting pictures to Instagram is not difficult. Here's a photo of your coffee-to-go, there's a picture of the pretty rose bush from the neighbor's garden. What is much more difficult, however, is finding the right content for your own Instagram account. If you want to be successful on Instagram, you need a specific topic that is always reflected in your posts. Well-known influencers in particular will use thematic worlds like this because they appeal to a broad crowd. We've put together a few ideas on theme worlds for your Instagram channel that you can use to orientate yourself.
[Textlektion] What should I post? Just like a good recipe... the mix does it. Add variety by addressing different content genres. Regardless of whether the content is for Instagram, Facebook, YouTube or other social media platforms, your content will always be exciting with variety. It's totally worth putting a little more effort into your posts and you'll need a good content strategy to do that. Writing just like that will only produce mediocre content and there is enough of that already. Do you want to create something special, stand out from the crowd? Then start planning your posts and create an editorial plan.
[Textlektion] A picture is not just a picture, some things say more than a thousand words can do it. Think of Instagram — the social media platform mainly thrives on images and now over 80 million photos are uploaded here every day and distributed over a billion likes clicks. That's why it's important to think about what you should keep in mind to get your pictures noticed. We try to support you in your project and use 3 aspects to show you what you need to pay attention to when dealing with images on social media.
[Textlektion] The days when Instagram consisted of simple photo posts are long gone. There are now various formats such as Instagram Story, Instagram Live and IGTV to communicate with the target group. Sounds wonderful — but each comes with it guidelines. In today's challenge, we'll show you exactly what dimensions each Instagram story format requires — and what options for designing your event posts entail.
[Textlektion] Instagram has more than 500 million active users. This makes Instagram one of the most important and relevant social media channels of our time today. The Instagram Stories feature, in which you can post 15-second clips, images, and baying of both that are visible to all followers for 24 hours, allows you to reach many people efficiently and without much effort or cost. Of course, there are some tricks and tricks here too that make your Instagram stories as successful and targeted as possible. Talk about exactly that in today's challenge!
[Textlektion] Wondering why Lightroom presets are becoming more popular? It's simple: a unique look or style is crucial for a great Instagram feed! This is exactly where Lightroom presets come in, as they guarantee a consistent look on your photos through predefined editing settings. In addition to all Instagram User, almost every professional photographer and content creator should use “Lightroom” to edit their images.
[Textlektion] The social network tempts us to present ourselves in the best light. But how can you pimp the photos a little more to a high gloss? You might want to adjust the color of a shot or get more out of a slightly poor exposure. In addition, and for many other possibilities, there are tricks to make a photo look much more expressive. We’ve put together a few tips for you so that you can really put yourself in the spotlight and get the most out of your pictures.
[Textlektion] Do you know that? Are you scrolling through your Instagram feed and are somehow dissatisfied with the overall impression? You post this, sometimes that, use the filter that you think is pretty right now but somehow does it look messy in the end? Consistent design in Instagram - no indication. Don't worry, not only well-known influencers, large agencies and creatives with seemingly endless time can produce a super uniform feed, but with a few tips and tricks you can do that too.
[Textlektion] Instagram is about aesthetics. A visually designed feed is particularly appealing to new visitors to the profile. The pictures get more likes and new people are always finding their way to their own profile. The following layout variants are just a few suggestions, which primarily serve to make the feed appear more orderly.
[Textlektion] Sometimes words aren't enough to describe what's already a big idea in your head. Sometimes it's easier to present goals visually to help other people understand them, and sometimes you can't literally express moods and feelings associated with your project goal because they're just too abstract. That's exactly what a mood board is for!
[Textlektion] Every Instagram user knows the problem, but most likely those who use Instagram for their business. You can only use one link in the Instagram bio. But what do you do if you want to place more than one link there? Links in posts are not clickable and the swip-up feature in the Instagram story only works from 10,000 followers.
[Textlektion] Use the full power of social networks to drive more traffic to your you4WIN websites and promote interaction with your users. Smart tools and plugins help you integrate social media features to support the connection between social networks and your website in both directions.
