The LinkedIn Sales Navigator is one of the latest publications by LinkedIn and is a platform for sales representatives of all kinds. A far-reaching number of different functions are intended to support customer acquisition and increase company success in the long term. The services are provided by means of a variable subscription to find exactly the right solution for you. The following sections clearly summarize the essential information about the LinkedIn Sales Navigator
How the LinkedIn Sales Navigator works
The LinkedIn Sales Navigator is very simple to use by using its own app for mobile devices and the integration of CRM sync and widgets. The search and selection of leads is made very user-friendly for you thanks to the advanced search function in conjunction with area preferences and job change notifications. In addition, the leads make it possible to contact your own profile visitors directly through InMails and point-drive presentations. In the area of the corporate functions of the LinkedIn Sales Navigator, you can use license management, the display of usage reports and the creation of invoices as an example.
The first steps with the LinkedIn Sales Navigator
At the beginning, the LinkedIn Sales Navigator will ask you a few questions to optimally integrate you into the network. Because the better the system knows your wishes and preferences, the more targeted offers can be made to you. As part of the questionnaire, you will be asked about the region in which you work, among other things. You will also be asked about your industry assignment and which company sizes and areas of activity you would like to be responsible for. The definition of your target group is an elementary and significant basis for your future success with the LinkedIn Sales Navigator.
After completing the first guided steps, you are free to choose how to continue with the LinkedIn Sales Navigator. In addition to finding new leads, you can also find out about account news or watch a short introductory video for general guidance.
The extended company search in the LinkedIn Sales Navigator
The advanced company search in the LinkedIn Sales Navigator allows you to find exactly the companies that belong to your target group. In addition to general facts such as the location of the company (selected by postal code, region or country), the size of the company in terms of company turnover, industry affiliation or the development of the number of employees, many other criteria are also available for filtering. This includes, for example, selecting the size of a particular business unit, including the growth of the workforce in it. It may also be relevant to you whether the company is on the Fortune 50, 100 or 500 list, whether employees are recruited via LinkedIn, or which positions are advertised in total. Rather soft factors, which are also available as selection points in the LinkedIn Sales Navigator, are the number of subscribers, the company relationships and changes made to the company hierarchy.
The price for the LinkedIn Sales Navigator subscription
Various usage and time models are offered for the LinkedIn Sales Navigator in order to have the right offer in your repertoire just for you. In principle, a distinction is made between monthly and annual subscriptions and individual and team accounts. With the annual subscription, LinkedIn promises a price advantage of up to 25% while maintaining the monthly cancellation option. The monthly price for the individual subscription is currently $79.99 and the team subscription is $134.99. When you take out an annual subscription, monthly contributions are reduced to $64.99 and $103.33. In principle, the decision to evaluate the aforementioned prices remains with everyone themselves, but these should always be seen and evaluated in relation to the services offered by the LinkedIn Sales Navigator.
The difference between LinkedIn and the Sales Navigator
The LinkedIn Sales Navigator not only stands out from the other LinkedIn products in terms of price, but also in terms of performance. Some striking differences can be mentioned here as examples, and a detailed overview of all deviations can be found on the LinkedIn website.
The main advantages of the LinkedIn Sales Navigator are the provision of advanced search, the ability to prioritize and categorize, integrate existing sales tools, and track people and companies. All of these features are exclusive to LinkedIn Sales Navigator. When using the team subscription, the internal team exchange via TeamLink, the use of smart links and the administration and reporting tools are also activated.
The advantages of the LinkedIn Sales Navigator and further recommendations for action
Probably the biggest advantage of the LinkedIn Sales Navigator is support in the area of social media. The available breadth of information can both check your own orientation and make it easier to contact potential customers. The possibility of contacting profile visitors directly guarantees that all interested parties can be considered. Another advantage of the LinkedIn Sales Navigator is the user-friendly selection according to desired target groups, which in practice saves an enormous amount of time, especially if your own network is constantly growing. In line with the respective target groups, the news feed can also be limited to the essential information and kept up to date.
The recruiters on LinkedIn
A recruiter is a specialist in personnel search and is often commissioned by a company to find suitable applicants for a job or job. In your profile of the LinkedIn Sales Navigator, you should therefore use the open-towork function to highlight that you are open to new job offers and where your areas of interest lie. This enables recruiters to quickly find and contact you with suitable job offers using the search function. If you currently have no free capacity for further activities, remember to deactivate the open-to-work function again. If you ever forget it, the LinkedIn service in the LinkedIn Sales Navigator will automatically deactivate this function after some time.
LinkedIn recruiting for companies
On LinkedIn, you can get insights into over 740 million profiles worldwide with one click. This allows you to choose from a variety of potential applicants for your company. The detailed search function in the LinkedIn Sales Navigator allows you to ensure that only those profiles that match your requirements profile are displayed to you. You can use the existing InMail function to contact you directly after a successful applicant search.
In addition to searching for applicants, your own appearance on the Internet is also important. That’s why you should make sure you have a professional corporate presence and regular social media activity. Because it’s not just you who check the applicants, they also check out their potential employer.
The conclusion on the LinkedIn Sales Navigator
The special advantages of the LinkedIn Sales Navigator are the acquisition of new customers, which are facilitated by direct contact with profile visitors and the extensive search function. Overall, the services offered by the LinkedIn Sales Navigator at the moment can be easily integrated, but there is even more potential in terms of the growing shift of processes to the digital world. Nevertheless, it is recommended to deal with the topics around social selling and other online tools today so as not to be left behind sooner or later.